MSV® Tennis is a brand of Mauve® Sports-MSV oHG, a family-run company based in Germany. Founded in 2000 by Dr. Karl-Eberhard Mauve, the company is now led by his son, Carl-Philipp Mauve, who represents the second generation. In 2024, his son, Carl-Nicolas Louis Mauve, joined the company as Marketing & Sales Manager, continuing the family tradition in its third generation.
Although our products are available in more than 50 countries, we still see ourselves more as David than Goliath. We focus deliberately on what we do best: tennis strings, grips, and training products. We do not manufacture racquets, shoes, or apparel – unlike many of our competitors – and we are not a large corporation. This focus allows us to stay exceptionally close to our customers and to maintain a clear, product-driven approach.
We believe that tennis coaches, stringers, and dedicated players are not looking for more marketing hype, but for products that truly deliver. That is why first-class performance, honest quality, and excellent value for money are at the core of our philosophy. We rely on independent facts and reviews from sources such as racketpedia.com, the databases of ERSA and USRSA stringing associations, and Tennis Warehouse University.
We are also proud that our strings, grips, and MSV Pointers are trusted by a number of ATP, WTA, and ITF players, with some of them appearing on major tennis stages such as Melbourne, Paris, Wimbledon, and New York. This happens without paid sponsorships – purely because they believe in the quality of our products.